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The Internet began around 1948 as a military project designed to allow various agencies and military entities to share information through a central source. Back then it was known as "packet delivery". The delivery system was cumbersome and plagued with inconsistencies and problems, particularly two way delivery.

The development process was slow as new technology advances were made. About 1958 the academic world entered the picture and three major universities were provided grants for development. All of this occurred back when "computers" were all main frames requiring cooling refrigeration that would freeze a modern shopping mall. Virtually every data input and output was via punch card and all storage was tape deck. There were several program languages, none of which were compatible with another.

It was not until the entrepreneurs entered the marketplace that things really began to take hold. Program language was simplified, an international body was established (W3C) to insure consistent protocol, a system for delivery identification was established (IP), a market was created for businesses through cost saving software programs and the world began to visualize the enormous potential of the Internet. With the creation of a viable marketplace the old "packet delivery" program was well on its way to becoming the Internet. It is interesting to note that as late as 1969 a brilliant computer guru and politician of the old days, who will graciously remain unnamed, boldly claimed that there would never be a need for an individual to own or need a personal computer. Today there are over 100,000,000 personal computers in the homes of America alone.

As recent as 1994 the personal computer was not much more than a glorified typewriter and calculator combination. Back then we used a TV with an attachment device as a monitor and the entire system ran on an 8 Mhz processor with no hard drive, as the saying goes "We've come a long way baby". If you own a computer that was purchased within the last few years you have the software availability, the hardware sophistication, and the processing speed, that exceeds the capabilities of the entire main frame resources of NASA when we put a man on the moon.

The Internet now provides many of the same forms of entertainment and types of information that can be found on network and cable television, however, it does so with a great deal more interactive selectivity. Unlike the television viewer, the Internet browser can pick and choose what he or she wants to read or view, when THEY choose to do so. The addition of personal interest forums, chat rooms and personal e-mail has greatly expanded the value and speed of access for the visitor. Three years ago the delivery expansion of the United States Post Office reversed for the first time in history and began to decline giving up ground to e-mail which costs nothing to deliver and arrives within seconds.

The growth of e-mail as opposed to "snail mail" as the method of choice is increasing at an exponential rate as more and more companies are accelerating their business activity to keep up with a world wide demand. Add to that the increasing rate of personal e-mail usage and we can easily see why we are now delivering over 8,000,000 e-mails daily, just in the United States. Yet e-mail, like the rest of the Internet is still in its infancy. 

About thirty years ago our school systems throughout the United States began providing limited programs in computer training. Today our kids begin in early grammar school learning how to "play" on the computer. By the time they reach high school the computer is an integral part of the tools and curriculum of nearly every class they take. By the time they are out of college they have attained the skills necessary and the degree of comfort necessary to fully utilize their personal computer in every aspect of their lives. A couple of interesting statistics that bears this out, in 2000 there were over 100,000,000 personal computers in the homes of America and there were 4,700.000 non commercial, personal web pages on the Internet.

As the Internet approaches 400,000,000 websites, having more than doubled each year for the past fifteen years, it has become a technological revolution never before seen. It has also become a dynamic commercial engine powered by the force of nearly 3,000,000,000 world wide computers with instantaneous access. By the year 2010 HALF of all the world commerce will be conducted over the internet. Within the United States laws have been changed and amended to allow the creation of legally binding contracts, all of which are paperless. Even the IRS now has a signature system which provides a means of tax filing without ever physically signing your return or transmitting any hard paper copies.

The world of commerce is rapidly changing to the world of e-Commerce as the merging "computer babies" are just now entering the marketing place on their own. Any company, of any size, in any industry, anywhere in the world can level the playing field and compete in a world wide market place. The key to success in e-Commerce lies in understanding the dynamics of the Internet and the marketing and merchandising techniques that drive this powerful new format. The tried and true advertising and marketing plans you learned in business school will NOT apply to the conduct of business over the Internet. 

At Hi-Desert Home Page our commerce planning staff continually reviews and studies Internet trends and developments. The Internet has developed into a world wide resource for companies looking toward a global market. However, our researchers are seeing a trend toward localization rather than globalization. This trend will open an entire new development process for conducting business on the Internet. Certainly world wide commerce will be a big attraction to many companies, unfortunately, the Internet has focused almost entirely on this arena. The new localization trend will bring communities together as a combined single source for commerce in a much more effective means than any other advertising or marketing format.

The problems with localization has always been capital allocation. In order to create an Internet "community" the ISP must provide an enormous amount of free design and promotion pages which generate no revenue. Examples of this would be sections of the their web site that aggressively promote the domain hosted web sites and gallery web sites, public service announcements, local government affairs, local attractions and activities, interactive sites such as forums and chat rooms, free links to other web sites that are of local interest, and the list goes on. All of these added benefits to the web site visitor generate the traffic that will result in an interest level superior to any other format, a true community resource.

We could go through hundreds of examples of the power of the Internet as it exists today, but the single most important fact as we look to the future is that by the year 2010 more than ONE HALF of all the world wide commerce will take place over the Internet and ALL of the accumulated knowledge of the world will be at your finger tips when you want or need it 24 hours a day 365 days a year.

Hi-Desert Home Page envisions a dramatic need for such a community resource and we are fully prepared to extend the capital commitment to bring that vision about. We intend to provide the technical design, development and promotion necessary for the small businesses to successfully promote their products and services to a local market, all at costs far below currently budgeted requirements. We look forward to discussing your needs at your convenience. We see this web site becoming a local place for information of all types and a community resource to be utilized much the way the local newspaper or community cable TV channel is utilized. We would be pleased to provide you with basic pricing, design estimates, and a variety of available advertising formats customized for your business as a no charge estimate.

At Hi-Desert Home Page we truly want to EARN your business. And just for the record, we just recently physically re-located in the area, our principals own a home in Yucca Valley and have moved our entire operation to the Morongo Basin. We have a thirty-five year history with the valley and are quite familiar with the growth and potential of the entire scenic area.

When you're ready, get in touch. We promise you will not be disappointed and the time spent will be of extraordinary future benefit to your company. It's all there for your taking, come and enjoy the world of the future without reservation.

 

   

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Last revised: June 14, 2008