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The Internet began around
1948 as a military project designed to allow various agencies
and military entities to share information through a central
source. Back then it was known as "packet delivery".
The delivery system was cumbersome and plagued with
inconsistencies and problems, particularly two way delivery.
The development process
was slow as new technology advances were made. About 1958 the
academic world entered the picture and three major universities
were provided grants for development. All of this occurred back
when "computers" were all main frames requiring
cooling refrigeration that would freeze a modern shopping mall.
Virtually every data input and output was via punch card and all
storage was tape deck. There were several program languages,
none of which were compatible with another.
It was not until the
entrepreneurs entered the marketplace that things really began
to take hold. Program language was simplified, an international
body was established (W3C) to insure consistent protocol, a
system for delivery identification was established (IP), a
market was created for businesses through cost saving software
programs and the world began to visualize the enormous potential
of the Internet. With the creation of a viable marketplace the
old "packet delivery" program was well on its way to
becoming the Internet. It is interesting to note that as late as
1969 a brilliant computer guru and politician of the old days,
who will graciously remain unnamed, boldly claimed that there
would never be a need for an individual to own or need a
personal computer. Today there are over 100,000,000 personal
computers in the homes of America alone.
As recent as 1994 the
personal computer was not much more than a glorified typewriter
and calculator combination. Back then we used a TV with an
attachment device as a monitor and the entire system ran on an 8
Mhz processor with no hard drive, as the saying goes "We've
come a long way baby". If you own a computer that was
purchased within the last few years you have the software
availability, the hardware sophistication, and the processing
speed, that exceeds the capabilities of the entire main frame
resources of NASA when we put a man on the moon.
The
Internet now provides many of the same forms of entertainment and types of
information that can be found on network and cable television,
however, it does so with a great deal more interactive
selectivity. Unlike the television viewer, the Internet browser
can pick and choose what he or she wants to read or view, when THEY
choose to do so. The addition of personal interest forums,
chat rooms and personal e-mail has greatly expanded the value
and speed of access for the visitor. Three years ago the
delivery expansion of the United States Post Office reversed for
the first time in history and began to decline giving up ground
to e-mail which costs nothing to deliver and arrives within
seconds.
The
growth of e-mail as opposed to "snail mail" as the
method of choice is increasing at an exponential rate as more
and more companies are accelerating their business activity to
keep up with a world wide demand. Add to that the increasing
rate of personal e-mail usage and we can easily see why we are
now delivering over 8,000,000 e-mails daily, just in the United
States. Yet e-mail, like the rest of the Internet is still in
its infancy.
About
thirty years ago our school systems throughout the United States
began providing limited programs in computer training. Today our
kids begin in early grammar school learning how to
"play" on the computer. By the time they reach high
school the computer is an integral part of the tools and curriculum
of nearly every class they take. By the time they are out of
college they have attained the skills necessary and the degree
of comfort necessary to fully utilize their personal computer in
every aspect of their lives. A couple of interesting statistics that bears this out,
in 2000 there were over 100,000,000 personal computers in the
homes of America and there were 4,700.000 non commercial,
personal web pages on the Internet.
As
the Internet approaches 400,000,000 websites, having more than
doubled each year for the past fifteen years, it has become a
technological revolution never before seen. It has also become a
dynamic commercial engine powered by the force of nearly
3,000,000,000 world wide computers with instantaneous access. By
the year 2010 HALF of all the world commerce will be
conducted over the internet. Within the United States laws have
been changed and amended to allow the creation of legally
binding contracts, all of which are paperless. Even the IRS now
has a signature system which provides a means of tax filing
without ever physically signing your return or transmitting any
hard paper copies.
The
world of commerce is rapidly changing to the world of e-Commerce
as the merging "computer babies" are just now entering
the marketing place on their own. Any company, of any size, in
any industry, anywhere in the world can level the playing field
and compete in a world wide market place. The key to success in
e-Commerce lies in understanding the dynamics of the Internet
and the marketing and merchandising techniques that drive this
powerful new format. The tried and true advertising and
marketing plans you learned in business school will NOT apply
to the conduct of business over the Internet.
At
Hi-Desert Home Page our commerce planning staff
continually reviews and studies Internet trends and
developments. The Internet has developed into a world wide
resource for companies looking toward a global market. However,
our researchers are seeing a trend toward localization rather
than globalization. This trend will open an entire new
development process for conducting business on the Internet.
Certainly world wide commerce will be a big attraction to many
companies, unfortunately, the Internet has focused almost
entirely on this arena. The new localization trend will bring
communities together as a combined single source for commerce in
a much more effective means than any other advertising or
marketing format.
The
problems with localization has always been capital allocation.
In order to create an Internet "community" the ISP
must provide an enormous amount of free design and promotion
pages which generate no revenue. Examples of this would be
sections of the their web site that aggressively promote the
domain hosted web sites and gallery web sites, public service
announcements, local government affairs, local attractions and
activities, interactive sites such as forums and chat rooms,
free links to other web sites that are of local interest, and
the list goes on. All of these added benefits to the web site
visitor generate the traffic that will result in an interest
level superior to any other format, a true community resource.
We could go through
hundreds of examples of the power of the Internet as it exists
today, but the single most important fact as we look to the
future is that by the year 2010 more than ONE HALF of all the
world wide commerce will take place over the Internet and ALL of
the accumulated knowledge of the world will be at your finger
tips when you want or need it 24 hours a day 365 days a year.
Hi-Desert Home Page
envisions a dramatic need for such a
community resource and we are fully prepared to extend the
capital commitment to bring that vision about. We intend to
provide the technical design, development and promotion
necessary for the small businesses to successfully promote their
products and services to a local market, all at costs far below
currently budgeted requirements. We look forward to discussing
your needs at your convenience. We see this web site becoming a
local place for information of all types and a community
resource to be utilized much the way the local newspaper or
community cable TV channel is utilized. We would be pleased to
provide you with basic pricing, design estimates, and a variety
of available advertising formats customized for your business as
a no charge estimate.
At Hi-Desert Home
Page we truly want to
EARN
your business. And just for the record, we just recently physically
re-located in the area, our principals own a
home in Yucca Valley and have moved our entire
operation to the Morongo Basin. We have a thirty-five year history
with the valley and are quite familiar with the growth and
potential of the entire scenic area.
When you're ready, get in
touch. We promise you will not be disappointed and the time
spent will be of extraordinary future benefit to your company. It's all there for your
taking, come and enjoy the world of the future without
reservation. |